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How to Write a Business Case

Having a project business case is vital for any business venture to get started and flourish. This is because it provides the framework and justification about the resources and capital investment that are required to make it happen. However it is one thing knowing that you need to write a business case, it is quite another knowing how to actually write one.

The first thing to realize is that as a financial document, including details of the financial justification ie (project cost estimation), has to be a major part in one’s consideration when writing a business case. Apart from that, an effective business case also includes all the facts pertaining to the project, which need to be documented and linked to each other in a cohesive manner.

Tip

Any business case’s primary objective is to ensure the maximum return on investment (ROI) and for that reason, it is vital that you stress the most on plan suggestion and recommendation-listing aspects.

1.0 What to Include When Writing a Business Case

Another important tip that I could provide you with when learning “how to write a business case” is to ensure that all of the below-mentioned points are thought about and included when you actually sit down to prepare a business case:
  • Why is this project needed?
  • How would the project resolve the problem / opportunity that the organization is facing?
  • What are the opportunities which would open up for the firm undertaking it?
  • What is the proposed solution?
  • How do the solutions recommended, connect to the impending benefits or opportunities?
  • What are the project risks to the organisation of not doing the project?
  • What are the proposed start and end dates of the project
  • What project budget and project resource allocation will be required?

Tip

Business cases are supposed to highlight the success envisioned off a project that is about to be launched or that which a product or service’s introduction has already achieved. Do not forget to include well researched factual information and real-world examples and testimonials so as to intrigue the readers then because this is would determine the success or failure of your “how to write a business case” lesson.

How to Make a Business Case Appealing

The chances of your business case’s meeting success would increase expotentially if you ensure that it is appealing. And mind you, this is an oft-ignored yet very important element of “how to write a business case” skill acquisition. Now there are a number of things you can do to ensure your business plan has a greater chance of success including:
  • Ensure that the document is clear and succinct.
  • Use minimal jargon.
  • Include factual information and stick to accuracy. This will give an impression that you are confident of your proposal and have put in the required effort to determine the pros and cons thoroughly.
  • Proceed in an organised manner and present a cohesive view of your recommended plans.
  • Do not forget to wind up by emphasising all the benefits that the project entails for the organization.

3.0 Business Case Template

This template for drafting a project business case should help in learning how to write a business case. Please take a look at it and use it when you actually chalk out your need-specific plan:
  • Title Page: this must contain the title of the plan, a brief overview of it, the date, organization’s credits, details of circulation and privacy matters.
  • Contents Page: a list of contents of the plan along with a list of appendices and addendums should suffice here.
  • Introduction Page: This section should include a brief introduction and objectives of the plan together with any financial modeling undertaken.
  • Main Body: This should delve into aspects like market opportunity for the plan, the suggested plan of action, its viability and imperativeness in detail.

How to Write a Business Case - Tip

Remember that writing a business case is simply the first step in trying to get the project started. Once you have approval for you business case you the need to move onto providing much more detailed project management documents such as a Project Charter or if the project is large and complex, a Project Initiation Document(PID).

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